DIY Brand Assessment We’re looking forward to working with you on your new brand. Please complete the assessment to get started. Date * MM DD YYYY Name * First Name Last Name Company Name * Email * Phone * (###) ### #### Website * http:// List all your social media handles * Description of the services and/or products your company offers * Most important things you want to accomplish with your new brand * Three things that make your service and/or products unique * Top three focus areas for your business * Three biggest challenges you help clients overcome * Things outside of your business that your are passionate about or love to do * Your geographic target market * Check all that apply Chicago Greater Chicagoland area Midwest United States Global Describe your best clients * Gender, age range, education level, income level, work industry, employment type, any other characteristics New audiences you would like to target Gender, age range, education level, income level, work industry, employment type, any other characteristics Five key words or phrases someone might use to find you on Google * List at least three competitors websites * Would you like to maintain a consistent look and feel with any existing marketing assets? * If yes, please email links or files to jennifer@redsealdesign.com Yes No Your favorite color palettes * Check all that apply Black and white Neutral tones Pastel tones Jewel tones Flourescent tones Earth tones Warm tones Cool tones No preference Your favorite types of fonts * Check all that apply San serif Serif Calligraphic Handwritten Cursive Display (unusual) Slab serif Clean Geometric Friendly Rough Rounded Brushstroke Stencil Art Deco Fun Funky Luxury Futuristic Typewriter No preference Any questions or additional thoughts Thank you!